CM5091B Place Branding: Travel, Tourism & Competitive Identity
This trip is designed so that graduate students studying the contemporary marketing, branding and 鈥減ublic diplomacy鈥� process of 鈥減lace鈥� or 鈥渄estination branding鈥� can undertake field research in one of the most successfully promoted destinations in recent years. Meet with local brand managers and place promoters, study their campaigns and document the local communications infrastructures. The idea is to 鈥渧isit鈥� an exceptional and highly unlikely 鈥渢ourist鈥� destination in order to conduct ethnographic field research in the emergent and 鈥済lobalized-market-driven鈥� 鈥減romotional culture鈥� that is fast becoming 鈥淚celand,鈥� particularly as it relates to (and impacts) local customs, habits and traditions and shared senses of place and nation. The students generate place branding portfolios from their experiences and research. The trip also emphasizes the importance of 鈥渘ature,鈥� natural landscapes, and 鈥渨ilderness鈥� as a complement to the more 鈥渃ity-emphasis鈥� framing of most of our other study trips.
Led by Prof. Charles Talcott
Cost: 鈧�1295 (includes round-trip air transportation, on-site transportation, entrance fees, guided visits, professor鈥檚 trip costs, and VAT)
Last day to register/cancel: January 22
Late cancelation fee: 鈧�1295
Payment for study trips must be made no later than January 30 for the Spring 2017 semester. Any concerns in this regard should be addressed to the Cultural Program & Student Accounting Services.
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